Everton and hummel have unveiled the first product from their new technical partnership with the launch of the 2020-21 home kit which has generated record-setting sales.
The strip includes the Danish firm's iconic chevrons across the shoulders and sleeves of the club's famous royal blue jersey for the first time.
The design pays tribute to Everton's iconic Z-Cars anthem with an image of the song's soundbar expanded and embossed diagonally across the shirt.
Finished with blue and white piping on the sleeves and a round neckline, the look of the shirt is pleasingly minimalist.
The traditional white shorts feature blue chevrons in blue contrast on the outer leg.
The kit is completed with white socks complementing the rest of the strip with blue chevron detail on the front.
The 2020-21 home strip is available to pre-order from 8am on Friday 3 July 2020 via evertondirect.com and can be purchased in-store from July 16 and it has been met with unprecedented demand.
According to Everton's retail partner Fanatics, just four hours after pre-orders began, sales had surpassed the full opening day figures for each season over the past decade.
Alan McTavish, Commercial Director at the club, said: “We knew that our bespoke hummel kit would prove to be popular with supporters - and we are delighted with the overwhelmingly positive response that has helped make this the fastest-selling kit in the Club's history.
“With global sales of kit, training and travel wear, we believe this is only the start of a positive and creative relationship between Everton, hummel and Fanatics.”
The promo video, narrated by Thomas Gravesen
Reader Comments (118)
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1 Posted 03/07/2020 at 08:07:11
2 Posted 03/07/2020 at 08:09:26
3 Posted 03/07/2020 at 08:12:59
This is clean and unfussy which will do me just fine when the boys are out there on the pitch. The Cazoo logo is too big but that just seems to be the way of it these days.
4 Posted 03/07/2020 at 08:14:49
5 Posted 03/07/2020 at 08:16:24
6 Posted 03/07/2020 at 08:20:16
As for the material, I assume it will be comfortable and not too clinging for those with ample girths. I don't include me in that category by the way.
Oh and Tommy likes it too!
7 Posted 03/07/2020 at 08:22:26
8 Posted 03/07/2020 at 08:22:30
9 Posted 03/07/2020 at 08:32:17
10 Posted 03/07/2020 at 08:32:40
To be fair, that's most Everton kits! But still, just hoped might be something a bit more interesting.
But, I wouldn't pay much attention to me. My favourite kit of recent years was the green and orange third kit for a few seasons back
11 Posted 03/07/2020 at 08:39:16
12 Posted 03/07/2020 at 08:52:10
13 Posted 03/07/2020 at 08:57:33
The old go-faster chevrons on the shoulders and shorts must mean this is an Everton GTi kit. Gives the player 30% more horse power.
14 Posted 03/07/2020 at 09:08:05
Simple pure royal blue shirt and a sponsor without any madness going on.
Good start Hummel.
15 Posted 03/07/2020 at 09:09:33
16 Posted 03/07/2020 at 09:11:08
17 Posted 03/07/2020 at 09:13:03
Martin â€“ good shout that. Commercially savvy to have done that.
18 Posted 03/07/2020 at 09:20:53
Love the idea of the sound bars and love the video.
We are Everton â€“ no matter what adversities, they will always be in our heart.
19 Posted 03/07/2020 at 09:22:16
20 Posted 03/07/2020 at 09:36:12
Just be glad Nike aren't doing the shirt anymore as leaked pics (if true) of Liverpool's home kit for 2020-21 are truly awful.
Alan #9: I think the club have yet to find a sleeve sponsor. I believe the Angry Birds deal expires at the end of this season.
21 Posted 03/07/2020 at 09:40:25
22 Posted 03/07/2020 at 09:40:59
23 Posted 03/07/2020 at 09:43:53
24 Posted 03/07/2020 at 09:49:51
Good to see they have extra fatty sizes!!!
25 Posted 03/07/2020 at 10:00:29
26 Posted 03/07/2020 at 10:02:56
The Z-Cars sound wave incorporation looks crap and made me cringe. Was this not the gimmick of 5 years ago when Man City had the same but with Blue Moon?
27 Posted 03/07/2020 at 10:11:35
28 Posted 03/07/2020 at 10:16:10
29 Posted 03/07/2020 at 10:25:25
30 Posted 03/07/2020 at 10:26:19
31 Posted 03/07/2020 at 10:27:28
32 Posted 03/07/2020 at 10:30:42
Yes, I am a dinosaur. I also hate seeing Everton changing from the Royal Blue just to try to sell some 2nd/3rd kit. Why the hell did we wear pink against Norwich for instance? Blue shirt, white shorts hardly clashes with yellow and green.
'COYB' is what I see on here and what is shouted in the ground. As far as I remember, the B stands for Blues. I won't be getting excited when further kits looking like explosions in paint factories are launched.
33 Posted 03/07/2020 at 10:35:41
34 Posted 03/07/2020 at 10:43:49
35 Posted 03/07/2020 at 10:50:23
36 Posted 03/07/2020 at 10:58:09
Enlighten us Jay - what did you mean?
37 Posted 03/07/2020 at 11:05:20
38 Posted 03/07/2020 at 11:08:16
39 Posted 03/07/2020 at 11:18:33
Other than that, great effort from Hummel.
I am another old fart like Chris @25 and cannot figure out the soundbars Z-Cars thingy either.
40 Posted 03/07/2020 at 11:19:37
At least it's still blue.
41 Posted 03/07/2020 at 11:31:08
Does anyone know when the Transfer Market officially opens? Be interesting both to see who we get, and how Carlo foresees the team shaping up for next season's assault.
42 Posted 03/07/2020 at 11:40:04
All told this thread is pretty mild thus far which suggests nothing too radical.
It's the right color blue and it's got our badge on it.
Now let's see some good recruitment that will wear it.
43 Posted 03/07/2020 at 11:49:36
44 Posted 03/07/2020 at 11:50:21
Better than the current blue pick 'n mix mess at the moment,
Keeper's kit is awful but no biggie as who buys them kits anyway?
Only problem is it looks a bit tight fitting on those professional athletes... hope they do a size that's a bit more flattering!
45 Posted 03/07/2020 at 11:54:04
[Asking for a slightly overweight friend...]
46 Posted 03/07/2020 at 11:56:03
"Is 42 too old to wear a football shirt? Asking for a slightly overweight friend?"
It depends whether your going to put a player's name on the back... or "Stephen"!
How overweight are you?!
47 Posted 03/07/2020 at 11:58:03
48 Posted 03/07/2020 at 12:06:35
Sponsorship for me tends to have a more negative effect... I still don't buy Crown Paints or drink Carlsberg. Then why would you after one mouthful? Although the paint tasted moderately better...
49 Posted 03/07/2020 at 12:08:52
Hugh â€“ they all look like they're up for backing him up.
50 Posted 03/07/2020 at 12:14:16
For me, white socks is what makes a kit â€˜Evertonâ€˜ as opposed to Leicester or Ipswich. They're a necessity.
51 Posted 03/07/2020 at 12:18:30
52 Posted 03/07/2020 at 12:18:57
53 Posted 03/07/2020 at 12:27:52
54 Posted 03/07/2020 at 13:00:47
55 Posted 03/07/2020 at 13:16:28
I think I remember the club saying they are honouring the SportPesa contract until the end of the season.
56 Posted 03/07/2020 at 13:51:39
57 Posted 03/07/2020 at 14:09:21
58 Posted 03/07/2020 at 14:38:29
Maybe I'm wrong but we will probably be buying shirts for about 50 quid each, made in Indonesia for a quid and the little girl making it gets a dollar a week.
59 Posted 03/07/2020 at 14:55:24
I think the 2011-12 Le Coq one and the 2016-17 Umbro ones have been the best home shirts in recent times.
I thought this season's 3rd kit was the best away/3rd one for a while and I got my lad that when they started flogging it off cheap around Easter time. Even better that his didn't have SportPesa on it.
60 Posted 03/07/2020 at 15:00:06
61 Posted 03/07/2020 at 15:08:55
62 Posted 03/07/2020 at 15:18:10
You old miser. I used to get goose pimples pulling on the 80s shirt as a kid, pretending I was Trevor Steven. It could be a horsehair shirt for all I cared, lol!
63 Posted 03/07/2020 at 15:18:39
64 Posted 03/07/2020 at 15:19:17
Those were the days when the only times a team changed was to avoid a clash of colours. But I know, nostalgia isn't what it used to be!
2nd kits, I accept as a necessity. 3rd kits I can live without. When our change kit was yellow with dark shorts, there was never a need for a third choice as nobody of note has a first choice that clashes with that AND blue and white.
Right, it's Friday. Off for a tuppenny fish and a hap'orth of chips.
65 Posted 03/07/2020 at 15:31:01
66 Posted 03/07/2020 at 15:31:28
67 Posted 03/07/2020 at 15:36:28
69 Posted 03/07/2020 at 16:09:37
70 Posted 03/07/2020 at 16:22:33
I've just dug some photos out, to make sure that old age hasn't blurred my memory, the 1954 photo shows the blue socks and the 1961 photo the white socks.
Clubs in those days didn't see the money to be made by taking a more commercial attitude. In our schoolboy and youth days, football kits hardly changed, but now they're viewed as fashionable items and the clubs are milking the situation by producing 1st, 2nd, and 3rd kits, and changing them annually.
I have never bought a football shirt/top in my life. I always thought that those who know me know I'm an Evertonian, and those who don't, aren't bothered. I have worn the said items because they have been bought by my children for my birthdays, Christmas etc.
71 Posted 03/07/2020 at 16:25:02
As it is rightly a negative reflection on terms of gambling and should be removed from shirts, have a guess which team is in the photo.
Save you the job of looking, it is Everton v Watford.
72 Posted 03/07/2020 at 16:36:50
73 Posted 03/07/2020 at 16:46:48
74 Posted 03/07/2020 at 16:47:57
75 Posted 03/07/2020 at 17:05:49
76 Posted 03/07/2020 at 17:14:45
77 Posted 03/07/2020 at 17:22:14
Bollocks to the all-blue Chelsea kit. Blue and white.
78 Posted 03/07/2020 at 17:25:25
79 Posted 03/07/2020 at 17:34:05
Great 1st effort from Hummel, 8 out of 10 although having not seen it in the the flesh a mark could be deducted. It's clean, simple, blue & badged.
Can't do much about the sponsorship sadly. I prefer a nice logo over simple capital lettering, (a car symbol maybe? )
Also if I'm being picky I'd turn the chevron upside down so it's pointing up. Never any reds or pinks in our kits.
I presume away kit will be white (hopefully) or possibly yellow, (rather it not be).
3rd kit a little more exciting, I like greens and purples, but not together.
80 Posted 03/07/2020 at 17:35:41
...SINCE I STILL CAN'T BUY ONE IN AMERICA.
81 Posted 03/07/2020 at 18:02:58
You rumbled me!!! Haha
Think I'll manage an XL!!! You've made my mind up I'll go for it!!
82 Posted 03/07/2020 at 18:05:38
We could expand our base in Scandinavia through this link which is a lucrative market!
83 Posted 03/07/2020 at 18:07:43
The chevrons on the sock pointing downwards are a handy guide for players to check which way their foot points after a tackle from Spurs wingers.
84 Posted 03/07/2020 at 18:23:29
85 Posted 03/07/2020 at 18:28:12
86 Posted 03/07/2020 at 20:48:28
87 Posted 03/07/2020 at 20:48:42
What is the origin of the salmon pink away strip, how did that come about? Is it a nod to a colour we used 100 years ago or was it some disco loon designer in the eighties?
Also did we have an away kit in the 19th century? Anyone know any details of that? If not what colours were the very first one ?
88 Posted 03/07/2020 at 20:49:17
89 Posted 03/07/2020 at 21:15:32
Someone tried to provide this link earlier but it didn't work, pit looks as if the Salmon kit is a nod to the kit the club used in 1891. I'll see if I can find out when and if Everton first used an 'away' kit but the club did sport white/cream shirts in the 1933 FA Cup final, whilst Manchester City wore maroon shirts.
From one of our neighbours web sites:
n 1892, Everton had walked out of Anfield and decided to set up a new club at Goodison Park. Liverpool's new owner, John Houlding, quickly set about building a new team. He recruited most of his players from Scotland, leading to the creation of a so-called â€˜team of Macs'. There was just one problem, there was no money left over to buy a kit.
Evertonâ€˜s new board had decided to change their shirt to â€˜ruby red', so Houlding decided to go rummaging in the Anfield store room and found Evertonâ€˜s old blue and white shirts and that became the new team's official kit. So for four full seasons, until 1896, Everton played in red and Liverpool in blue.
Liverpool were referred to during this period as â€˜The Anfielders'. However, at the end of the 1895-96 season Liverpool manager John McKenna moved upstairs to the boardroom. Liverpool swiftly appointed Tom Watson as their new boss.
The last game under McKenna, against West Bromwich Albion at Stoney Park, would turn out to be the last time Liverpool played in blue. They lost 2-0.
90 Posted 03/07/2020 at 21:21:22
Here is a link to Everton change kits which comes from the same site as the one I posted previously:
91 Posted 03/07/2020 at 21:28:28
Can't say I'd want to be Pickford on a cold January day wearing short sleeves. It's one of the oddities of modern kits that the player who does the least running around has to play in short sleeves. Strange.
92 Posted 03/07/2020 at 21:36:31
The 1976 yellow shirt with the blue collar is special to me. I was bought it when I was 10 for my birthday. Loved the efc in italics. should bring that back someday.
I can't see any early salmon shirtss though, first one 1992?
93 Posted 03/07/2020 at 21:39:46
Click on the link provided in my post (#89) and you'll see a salmon kit was used in 1891.
94 Posted 03/07/2020 at 21:58:38
Just like SportPesa on Hull's a couple of years ago.
Smacks of a shit deal to me. Can't we have anything for ourselves? Oh yeah, Hummel! Up the Danes!... Oh wait...
95 Posted 03/07/2020 at 22:29:54
96 Posted 03/07/2020 at 22:33:52
97 Posted 03/07/2020 at 22:43:21
Let's see if it can inspire like the early 80s kit change, and coincided with some good form for Everton!ðŸ€ðŸ™ðŸ‘âš½ï¸ðŸ‘ŒðŸ¼
I'm interested to see the away and third strip design and colours in the next few days.
98 Posted 03/07/2020 at 23:10:32
99 Posted 03/07/2020 at 23:17:07
100 Posted 03/07/2020 at 23:19:28
101 Posted 03/07/2020 at 23:55:45
102 Posted 03/07/2020 at 00:09:52
But, Cazoo, and Graveson is mid-table behaviour.
I get it, but surely at least a smaller sponsor, or throw it on the sleeves.
I don't wear shirts anyway, so I guess all that matters is who's wearing it on the pitch!
103 Posted 04/07/2020 at 03:09:36
104 Posted 04/07/2020 at 07:02:23
105 Posted 04/07/2020 at 07:03:16
106 Posted 04/07/2020 at 08:48:13
107 Posted 04/07/2020 at 10:25:13
108 Posted 04/07/2020 at 11:35:14
109 Posted 04/07/2020 at 11:40:03
Steve Fern (@2), the link to a tacky 80s kit with a Danish link (Hafnia) is fine with me if it leads to a similar outcome over the next few seasons!!
110 Posted 04/07/2020 at 11:40:40
111 Posted 04/07/2020 at 13:17:44
112 Posted 04/07/2020 at 16:26:36
Also the blue Chevron on the shorts are good and after reading Patrick's @90 brilliant link about home and away kits it is something we had started years ago before people compare to Chelsea.
There is some amazing variants on that link @90, I had visited it the last time Patrick posted it and I recommend it for anyone with an interest in the history of our colours. I know this will not be popular but our black kit with the deep red sash is superb.
Remember this was our home kit before they existed so they don't own the colour red!! I think it would make an excellent away kit.
It's funny to read that LFC first ran out in a sky blue kit Everton had left behind at Anfield.
I may remind them of that when they are getting full of themselves these next few weeks and months, god help us. Also, I like the black and white hoops top from about 1890, funny it's like an Everton mint but definitely works as another away kit.
113 Posted 04/07/2020 at 16:31:04
Still love it, I'd be interested to know what other Blues think of my away kit ideas?
115 Posted 05/07/2020 at 16:42:36
If I do have a gripe, it is why we wear an away kit when there is no colour clash. I know it is for the dosh from sales but I always preferred, in order, the white shirts and black shorts or the Brazil style yellow and green(?) kits of yesteryear, if we have to at all.
116 Posted 05/07/2020 at 18:51:05
117 Posted 05/07/2020 at 19:37:31
118 Posted 05/07/2020 at 20:58:03
Yes, I feel it would be different if we had the same sponsor as Real or Juve.
We should be aspiring to something far better than Aston Villa, on all fronts. That's where I find it frustrating I think.
119 Posted 06/07/2020 at 07:34:49
We didn't get the same sponsor as Villa â€“ they got the same one we have!!
Gordon Bloody Bennett... No, he doesn't play for them!
120 Posted 12/07/2020 at 15:16:29
I have always supported Everton but all my kids don't and I have never pushed them to do so. Being an Evertonian is my cross to bear, my curse... I'm not forcing any of my kids to do the same, that would be child abuse!
Everton really do need to wake up. Nothing, and I mean nothing, is more important than us winning football matches â€“ not a new player bought, unless he does the business on the pitch, not Bramley-Moore Dock stadium...
Everton need take a long hard look at themselves and the inner workings of the club and sort themselves out as, at the moment, they are like the Titanic just after hitting the iceberg, thinking that they are unsinkable.
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