EFC's 'Enterprise Value' drops by 1.9%

Friday, 29 May, 2020 37comments  |  Jump to last

KPMG's fifth annual "European Elite" football club valuation report shows that Everton FC have fallen out of the top 20 with an Enterprise Value (EV) of £452M — which represents a 1.9% decrease from this time last year.

Everton are still classed among the Top Fifty 'elite' clubs in Europe, according to KPMG's selection criteria, but slip out of the Top Twenty — 21st place puts them behind smaller English clubs such as West Ham United and Leicester City.

The Enterprise Value of a club is calculated as the sum of the market value of the owners' equity, plus total debt, less cash and cash equivalents, as of 1 January 2020. It therefore does not take into consideration any financial impacts caused by the Covid-19 pandemic.

Download the full report here: KPMG Football Benchmark

Reader Comments (37)

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Steve Ferns
1 Posted 29/05/2020 at 10:51:46
How are we behind West Ham and Leicester? Especially West Ham.
Michael Kenrick
2 Posted 29/05/2020 at 10:55:15
I know, Steve... shocking init.

And I thought Newcastle always managed to pip us somehow in these pissing contests. I guess it's a no-brainer that they will push us down at least another place if their takeover goes through – something I have not really been tracking.

Minik Hansen
3 Posted 29/05/2020 at 11:17:29
I think as Liverpool is up there on the Premier League table, and Everton can manage to get a few places up and really push for Champions League each season, foreign football fans will notice us more, though it's a long way – like Atletico Madrid challenging a rival big club.
Pat Kelly
4 Posted 29/05/2020 at 11:22:46
It would be interesting to see the market value KPMG have placed on each of Everton's players, the main asset of any Club. Unfortunately, we have been unable to sweat these assets. It's usually the fans who are made to sweat.
Tony Abrahams
5 Posted 29/05/2020 at 11:30:56
Got to be the stadium with West Ham, Steve, and Leicester have grown, over the last few years, and have probably won a few cups, since we last won anything, even after falling down the leagues, and going into administration.

The new stadium is paramount, for both Everton FC, and also the total regeneration of a big part of our city, especially because we now live in such uncertain times, and Everton have been left behind for way to long now.

Alan McGuffog
6 Posted 29/05/2020 at 11:48:47
A club that has been content to tread water for over 30 years, that plays in an increasingly dilapidated stadium, in the shadow of a true elite club (yes, it pains me to say it), I always find it miraculous that we have been in the "elite" 20 for so long.
Alex Carew
7 Posted 29/05/2020 at 12:09:32
Don't West Ham only rent that stadium? Surely that has no value to them other than gate receipts?

I think it's quite amazing that we still make 21 based on winning nothing in 25 years and an old stadium. Imagine if we actually became good again?

Paul [The Esk]
8 Posted 29/05/2020 at 13:03:08
Bear in mind we were 16th in this table when Moshiri arrived. So despite his vast financial support relatively we are going backwards.

What a great job our board and executive team are doing????

Joe McMahon
9 Posted 29/05/2020 at 16:45:35
The ridiculous dump stadium we are still in and no Champions League history don't help.
Michael Kenrick
10 Posted 29/05/2020 at 16:51:05
Ouch, Paul, that really hurts!

It is horrifying to see that we have not even held our ground since he came, but have gone backwards both on and off the field. Such an incomprehensible waste of money on managers and players who were not good enough.

He spoke of a 'limited window of opportunity' when he came... and now, post-Covid-19, it's a whole different ball-game!

But nevamind... coz EitC is absolutely wonderful and makes us all oh so proud to be Blues. Let's just become a charity and be done with it.

Alan J Thompson
11 Posted 29/05/2020 at 17:36:50
Does it really matter? The important thing is an ever improving performance on-field while reducing the wage bill, then we might appreciate that behind the scene things are being done properly.
Tony Abrahams
12 Posted 29/05/2020 at 17:49:31
Seriously Michael K, how have we gone backwards?
Terry White
13 Posted 29/05/2020 at 17:54:52
Totally out of order and unnecessary, Michael (#10). Were you drinking when you wrote that because sarcasm rarely comes over well in the written word?
Tony Abrahams
14 Posted 29/05/2020 at 18:13:26
Why is he out of order, Terry? He's said what he feels, and after all, Everton did used to exist to win cups, which generally fills people with joy, and is why most of us are football fans in the first place.

Michael, Terry has got a big point: EitC have been wonderful to so many people during these unprecedented times. But I didn't see sarcasm, mate, just maybe a time when Kenwright's philosophy gives his fans something to be proud of, and although I've had a couple of beers (my first since the lockdown), I'm definitely not being sarcastic, because you are normally the last person I'd stick up for on this great website.

Bobby Mallon
15 Posted 29/05/2020 at 19:33:06
I don't really care where we are –16 or 21 – so what? We have won fuck-all without money and fuck-all with money. It really isn't about money, it's getting the right manager and playing style to suit your players and the right players. Some are sounding like it's all about the money, well it's about Everton and supporting them. COYB.
Tony Abrahams
16 Posted 29/05/2020 at 19:56:07
We should finish on that post, Bobby, because it will do for me, mate. 👍
Robert Tressell
17 Posted 29/05/2020 at 21:46:21
It's fairly plain that we've been in decline for a while isn't it? Used to be a fairly consistent 5th or 6th. Now we're struggling to be 7th or 8th at best.

Leicester have overtaken us as the relative pauper at the Sky feast which creates a kind of Big 7. Newcastle are a worry if they get flush with cash in a buyer's market and bring in, say, Pochettino.

Not so long ago, Martinez had us playing outstanding football and finishing 5th with a talented side. We're a good way off that now!!

Michael Kenrick
18 Posted 29/05/2020 at 22:54:08
Sorry, Tony @12 I was just picking up on the underlying theme from Alan @6 and Paul @8 and it seems to have depressed me somewhat. But if we are really making progress, then shout me down by all means.

And sorry, Terry, but yes, I'm one of those simple folk who think Everton Football Club should have one single solitary focus (it's in the name) and that is obviously being the best at football (and that's in the motto). All this other stuff may make everyone feel good but it's about having focus on the ball. I don't know anything of her footballing credentials but having a proven charity organizer promoted to CEO seems to also be linked to the decline of our prowess as a football club and unlikely to get us where we need to be.

Bobby @15, you seem pretty firm in your view there, so I may be pissing into the wind here but, if you look again, you might see some correlation between (i) a club's place in this ranking, and (ii) a club being successful.

If I take your post at face value, you say it's about supporting Everton... are you really suggesting that our perennial failure is down to insufficient support from (some of) the fans? Surely not!

Steven Astley
19 Posted 29/05/2020 at 23:17:51
A cynical posting Michel Kenrick! I like it!!
Jay Harris
20 Posted 29/05/2020 at 23:55:03
All I can say is we would not have had this state of affairs under Sir John Moores. Money or not, he didn't tolerate failure or mediocrity.

And BTW, I think West Ham were gifted their stadium as long as they kept the running track.

Derek Thomas
21 Posted 30/05/2020 at 01:57:34
It's a false metric. Does everybody really, really, believe we were sound 4 years ago at 16th position... or at 21st now, we're Accrington Stanley in waiting and the same fate as Bury (I'm sure there is some sort of pun or omen in there somewhere) awaits just around the corner? These days who knows.

'The bells of hell go ting-a-ling-a-ling, for you, but not for me...'

Eric Myles
22 Posted 30/05/2020 at 02:04:14
Jay #20 & Tony #5, West Ham are tenants in their stadium.
Michael Kenrick
23 Posted 30/05/2020 at 09:04:02
Strange extrapolation there, Derek @21.

I can't see anyone (except you) suggesting we were 'sound' 4 years ago — but it is an indisputable fact that we finished 5th under Roberto Martinez after playing some better football that season.

Also, I can't see anyone (except you) suggesting we are now Accrington Stanley as a result of this progressive slide, and are about to do a Bury FC.

Strange way of making a point. If you don't accept the facts of the slide that some can see here, that's fine. But making stuff up that is palpably false does you no favours.

Tony Abrahams
24 Posted 30/05/2020 at 10:06:39
Michael K, we have played nearly another six seasons since Martinez came 5th and the only time I saw real progress was the last 10 matches of last season.

Martinez needed backing after that first wonderful season of his (until I think of Niasse) and Silva needed better players considering he lost his pace at the back and his engine in midfield. But, with Goodison full to capacity for every game, then it's only European football that could push Everton up this rich list table. I'd sooner win some cups, instead of splitting hairs over non-progress.

Eric@22, they are tenants? I already know this but, with gates of over 50,000 probably more, compared to gates of around 30,000 at the old Boleyn ground, then this shows me that you don't really need to own your own ground as long as you can take your matchday revenue for every game.

If Liverpool knocked Anfield down, they would be lucky to get 㿅 million for all the land but it's all about revenue and that's why they were prepared to spend so much money on a big massive loft-conversion.

Liverpool also started concerts then probably realised they'd better get a move on and push the world famous Anfield because, once the Bramley-Moore Dock stadium is built, playing a concert on the world famous waterfront will probably appeal to most big artistes and their audiences a lot more.

Steve Ferns
25 Posted 30/05/2020 at 10:18:17
Tony, I doubt the big artists would give a shit where they played. It's all about their share of the take. So trumping Liverpool or the M&S arena is all about offering more bums on seats. I think we will do that, but Liverpool will soon complete their own expansions and then that'll be the end of it.
Derek Thomas
26 Posted 30/05/2020 at 10:37:49
Michael @ 23; sorry, forgot to engage irony font. We weren't sound but many went wow 16th look at all those teams we're ahead of.

Like I said, its a false misleading metric...thus 21st isn't automatically a downer, it isn't anything but a measure of money and how you're perceived.

If there was no virus and we went to 5th when we had the chance, didn't do our usual FA Cup cave in - we'd still be 21st. on a list- but the season would be looking, as is said - sound.

Eric Myles
27 Posted 30/05/2020 at 10:55:03
Sorry Tony #24, I misunderstood your #5 post to mean the value of an owned stadium.

You're right increased matchday income makes a difference (until now!) and WHU have nearly doubled theirs.

Tony Abrahams
28 Posted 30/05/2020 at 11:50:54
Understand your point, Steve, but I can see Bramley-Moore Dock becoming a very iconic venue for concerts, if it is built. I just hope that it will also become a very iconic stadium for the football, because it's about time Everton began to rise again!
Karl Masters
29 Posted 30/05/2020 at 12:16:47
A load of old tosh – end of. Only an Accountant would worry about this.

As Bobby Mallon rightly says, we need a decent Manager (I think we'd all agree we finally have one), well coached players (we will be patient), and decent players to start with who have the right attitude.

It's that last bit we have struggled with since Moyes left and his influence on the Martinez first season can't be underestimated.

We have a new stadium to look forward to as well.

I can't give this sort of thing much credence. Klopp has proved you can sell your best players and improve immeasurably if you create the right attitude at a club.

Paul Tran
30 Posted 30/05/2020 at 12:20:08
I'm not sure it's that complicated. Leicester are extremely well run, despite hiring and firing a dud manager. West Ham pull in 50,000 crowds per home game. We've recruited poorly, on and off the pitch and have minimal match day income.

Or am I missing something?

And more important, is it ever going to change?

Eric Myles
31 Posted 30/05/2020 at 12:31:21
Looking at West Ham's attendances, they were getting around 35,000 at their old ground and 60,000 now. An increase of times 1.7.

Now considering that they are similar to us in having more successful neighbours and are arguably worse than us, having been a yo-yo team in recent years, then Bramley-Moore Dock starts to look undersized.

Eric Myles
32 Posted 30/05/2020 at 12:40:11
Steve #25, it's not just about bums on seats, concerts at Goodison or Anfield are problematic because of noise levels and disturbance at night.
David Matthews
33 Posted 30/05/2020 at 17:12:12
With global warming and sea-level rise gaining momentum, Everton are potentially going to pump their finances into a site at sea level!

We need a site with a future and a dry future. Far better to dismantle Goodison, play at our old gaff over the park for a few seasons, and build a new stadium at Goodison.

The old plans for a new stadium at Goodison with capacity at least on a par with the Bramley-Moore Dock site are well known, will organically build on our club's heritage, and would keep in place the sacred geography of two Merseyside giants located either side of Stanley Park.

Jay Harris
34 Posted 30/05/2020 at 17:29:06

If we are to build a new stadium, surely it has to be where we can hang the kopites one by one.

Dennis Stevens
35 Posted 30/05/2020 at 18:06:19
David #33,

We wouldn't even need to move out if the whole project is cleverly managed, just work our way 'round the ground one side at a time. A lot cheaper too. Although many may feel the location isn't "sexy" enough.

With a depression coming, nothing can be taken for granted & the Board may have to review their plans.

Michael Barrett
36 Posted 31/05/2020 at 00:10:10
Take your blinkers off, lads, and face facts: we are shite in the eyes of everyone who isn't an Everton fan.
Phil (Kelsall) Roberts
37 Posted 31/05/2020 at 11:54:45
Robert #17 - he did it on the back of a team Moyes had built plus a young striker on loan and a Moyes type signing of a mature professional at the end of his career to replace the one he lost (Phil Neville).

But we can't say that it went downhill after Moyes left because his teams played boring football and couldn't win at any of the top 6, even if they didn't get beat and for the last half of his tenure were consistent top 6ish finishers.

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